How Airo Works
Everything you need to know about tracking your brand's AI visibility across ChatGPT, Claude, Perplexity, Gemini, and Google AI.
infoWhat Is Airo?
Airo is an AI Rank Tracker that monitors how often your brand gets mentioned by AI platforms like ChatGPT, Claude, Perplexity, Gemini, Google AI Overview, and Google AI Mode.
When someone asks an AI "What's the best [your industry] company?", does your brand show up? Airo tells you — across every major AI platform, for every search query that matters to your business.
What Airo Tracks
screen_search_desktopFree AI Rank Checker
The fastest way to see where your brand stands. No account needed.
Available at meetairo.com/check
How to Use
- 1Go to meetairo.com/check
- 2Enter your brand name and website domain
- 3Click "Check My AI Visibility"
- 4Wait ~60 seconds while Airo queries all AI platforms in real-time
- 5View your results: overall score, per-platform breakdown, competitors discovered, top cited domains, and action steps
What Happens During the Check
Airo sends real search queries (like "best [your industry] companies") to each AI platform. Each platform's response is analyzed for brand mentions, citations, and sentiment. Results are compiled into a single visibility score.
After Your Check
- Share your score via Twitter/X, LinkedIn, or copy link
- Start a 7-day free trial to track your score daily and get a full action roadmap
quizQuiz Flow
A guided assessment at meetairo.com/quiz that gives you personalized insights about your AI visibility.
- 1Answer 10 questions about your business, industry, and AI awareness
- 2Enter your email to see results
- 3While you wait, Airo runs a live audit across all AI platforms
- 4View your personalized report with risk score, business-specific insights, and 5-7 prioritized action steps
Questions Cover
- Your business type and team size
- Whether you've searched for your brand on AI platforms
- Whether competitors appear in AI responses
- Current marketing spend and urgency
- Which AI platforms your customers use
person_addCreating an Account
Two ways to sign up:
One-click sign-in with your Google account. Recommended for fastest setup.
Create an account with your email address and a password (minimum 8 characters).
rocket_launchOnboarding Wizard
After signup, Airo walks you through setting up your brand tracking in 5 steps. AI assists at every step.
Company Info
Enter your brand name and website domain. Airo auto-generates a company description using AI (editable). Your logo is fetched automatically.
AI Platforms
Select which AI platforms to track. Free plan includes ChatGPT, Perplexity, and Gemini. Claude available on Starter; Google AI on Pro.
Competitors
Airo uses AI to discover your competitors based on your brand. Toggle which ones you want to track. You can add more later.
Search Topics
Airo generates 12 search queries that potential customers might ask AI (e.g., "best [industry] companies"). Select which to track.
Confirmation
Review all selections. Click Finish and your first audit starts running automatically. You're redirected to the dashboard.
dashboardMain Dashboard
The central hub for all your AI visibility data. Available at meetairo.com/dashboard.
KPI Cards
| Metric | What It Means |
|---|---|
| Brand Visibility % | How often AI mentions your brand across all queries and platforms |
| Total Mentions | Raw count of times your brand appeared in AI responses |
| Positive Sentiment % | Percentage of mentions with positive tone |
| Visibility Score | Position-weighted score (mentioned first = higher score) |
Dashboard Sections
Visibility Trend Chart
Line chart showing your visibility % over time (7/30/90 days). Each AI platform as a separate line. Toggle platforms on/off.
Top Actions
Top 5 AI-generated recommendations from your Action Center. Quick view of what to work on next.
Platform Performance
Bar chart + table comparing your visibility across all tracked AI platforms. See which mention you most and least.
Competitor Rankings
Top 5 competitors ranked by AI visibility with trend arrows and progress bars.
Top Cited Domains
Which websites AI cites most in responses to your queries. Understand where AI gets its information.
Controls
- Brand Switcher (top-left) — switch between multiple brands (Pro plan)
- Date Range — filter data by 7 days, 30 days, or 90 days
- Platform Filter — view data for a specific AI platform
- Run Audit button — trigger a manual audit (green pulsing when running)
fact_checkAudits
View your complete audit history and monitor live audits at meetairo.com/dashboard/audits.
Running an Audit
- 1Click "Run Audit Now" button
- 2Watch the live progress panel: progress bar, platform checklist, and live activity log
- 3Audit auto-completes and refreshes the page
Audit History Table
Every audit run is listed with the prompt tested, platform, whether your brand was mentioned, citation count, and status. Click any row to open the Audit Detail Modal.
Audit Detail Modal
Shows the full picture for one search query across all platforms: overall score, platform cards with visibility score and raw AI response (expandable), and top cited domains.
Failed Audits
If a platform fails (API timeout, rate limit), a Retry button appears. Click to re-run just that platform for that query.
search_insightsPrompt Analytics
See how your brand performs across each search query at meetairo.com/dashboard/prompts.
View KPI cards (average visibility %, total audit runs, strongest query, weakest query) and an analytics table with per-platform rates and sentiment indicators. Expand any query row to see which competitors appear for that query.
groupsCompetitor Analytics
Compare your AI visibility against competitors at meetairo.com/dashboard/competitors.
Sortable table showing each competitor's overall visibility %, per-platform rates, and trend direction. Click column headers to sort. Expand a competitor row to see which queries they appear on and where they outrank you.
Click "Export Data" to download the competitor comparison.
chatConversations
Read the full raw AI responses from your audits at meetairo.com/dashboard/conversations.
Filters
- Platform pills — filter by ChatGPT, Claude, Perplexity, or Gemini
- Sentiment filter — All / Positive / Neutral / Negative
Each conversation card shows the platform, timestamp, and sentiment badges. Click to expand and see the exact prompt, full AI response (your brand name highlighted in yellow), all cited domains, and sentiment per mention.
linkCitations
See every domain that AI platforms cite in their responses at meetairo.com/dashboard/citations.
Filter Tabs
| Tab | Shows |
|---|---|
| All | Every cited domain |
| Owned | Citations to your own website |
| Competitor | Citations to competitor websites |
| Reference | Citations to third-party sites (Wikipedia, directories, etc.) |
lightbulbAction Center
AI-generated roadmap to improve your visibility at meetairo.com/dashboard/actions.
- 1Click "Generate Actions" to create a fresh set of recommendations
- 2Airo analyzes your audit data — platform mention rates, competitor gaps, citation gaps, zero-visibility platforms
- 3Returns 10 prioritized actions tailored to your data
Each Action Includes
- Title — what to do
- Description — why it matters and expected outcome
- Priority — HIGH / MEDIUM / LOW
- Category — Content, SEO, PR, Technical, etc.
- Impact/Effort ratings — visual dots showing bang-for-buck
- Status toggle — TODO → IN PROGRESS → RESOLVED
GEO Intelligence
Actions are informed by Generative Engine Optimization knowledge — understanding how each AI platform decides what to recommend:
| Platform | Primary Signal | How to Win |
|---|---|---|
| ChatGPT | Training data frequency | Get mentioned across many external web pages (directories, roundups, press) |
| Claude | Authoritative sources | Wikipedia page, national press coverage, institutional listings |
| Perplexity | Live Google/Bing results | Rank on Google for target queries — Perplexity follows automatically |
| Gemini | Google ecosystem | Google Business Profile, Maps reviews, YouTube channel, GBP posts |
edit_noteManaging Prompts
Add, edit, and organize your search queries at meetairo.com/dashboard/prompts-management.
- "Generate More" — AI auto-generates new relevant queries
- "Add Prompt" — manually add queries (one per line in bulk mode)
- Prompts grouped by topic (collapsible sections)
- Active toggle — disable a prompt without deleting it
- Delete — permanently remove a prompt
| Plan | Max Prompts Per Brand |
|---|---|
| Free | 5 |
| Starter | 50 |
| Pro | 100 |
| Enterprise | Unlimited |
group_addManaging Competitors
Add and manage tracked competitors at meetairo.com/dashboard/competitors-management.
- "Discover More" — AI finds new competitors based on your brand
- Add manually — enter competitor name + domain
- View tracked competitors with visibility scores and trends
- Delete — stop tracking a competitor
settingsSettings
Configure your account, subscription, and platform preferences at meetairo.com/dashboard/settings.
Account
- Edit your name
- View your email (read-only)
- Set default country (for location-specific queries)
- Change password (min 8 characters)
AI Platforms
Toggle which AI platforms to track:
| Platform | Minimum Plan |
|---|---|
| ChatGPT | Free |
| Perplexity | Free |
| Gemini | Free |
| Claude | Starter |
| Google AI Overview | Pro |
| Google AI Mode | Pro |
Subscription & Plan
View current plan and status, upgrade to a higher plan, switch between monthly/annual billing (save ~20%), or manage your subscription via the customer portal.
paymentsPricing Plans
| Feature | Free | Starter | Pro | Enterprise |
|---|---|---|---|---|
| Price | $0 | $49/mo ($39 annual) | $79/mo ($63 annual) | Custom |
| Brands | 1 | 1 | 3 | Unlimited |
| Prompts / brand | 5 | 50 | 100 | Unlimited |
| Audits / week | 2 | Unlimited | Unlimited | Unlimited |
| AI Platforms | ChatGPT, Perplexity, Gemini | + Claude | + Google AI Overview & Mode | All |
| Concurrent audits | 1 | 1 | 2 | 5 |
| Action Center | Yes | Yes | Yes | Yes |
| Competitor tracking | Yes | Yes | Yes | Yes |
| Citation analysis | Yes | Yes | Yes | Yes |
memoryHow Audits Work
When you run an audit, here's what happens behind the scenes:
- 1Airo takes each of your search queries (prompts)
- 2For each query, it sends the exact text to each AI platform you're tracking
- 3Each AI platform responds with its answer
- 4Airo analyzes each response: mention detection, position detection, sentiment analysis, and citation extraction
- 5All data is stored and aggregated into your visibility score
Scheduled Audits
Airo automatically runs audits on a daily schedule. You can also trigger manual audits anytime from the Audits page or Dashboard.
apartmentMulti-Brand Support
On the Pro plan (3 brands) or Enterprise (unlimited):
- 1Click "Add Company" in the sidebar
- 2Complete the onboarding wizard for the new brand
- 3Use the Company Switcher dropdown to switch between brands
All dashboard data, audits, and analytics are scoped to the selected brand.
tips_and_updatesTips & Best Practices
Add diverse search queries
Include category searches ("best X in Y"), comparison queries ("X vs Y"), and direct brand searches ("is [brand] good").
Track your top 3-5 competitors
See exactly where they outrank you and on which platforms.
Check the Action Center weekly
Mark actions as resolved and generate fresh recommendations.
Read the Conversations page
Seeing exactly what AI says about your brand (and competitors) is the most valuable insight.
Focus on your weakest platform
If you're invisible on one platform, the Action Center tells you exactly how to fix it.
Run audits after making changes
Published a new blog post? Got press coverage? Run an audit to see if it moved the needle.
Use the Citations page
If competitor domains are cited but yours isn't, that's your #1 gap to close.
helpFrequently Asked Questions
Ready to track your AI visibility?
Start with a free rank check or sign up for a 7-day trial to get the full picture.