AI Visibility Tools Compared: Track Your Brand Across ChatGPT, Claude & Perplexity
8 AI visibility tools tested head-to-head. We compared Airo, Otterly, Semrush AI, RankScale, Peec AI, Profound, Rankshift, and AI Rank Checker across platform coverage, features, pricing, and actionability to find the right tool for every brand.
Your Brand Is Either Visible to AI or It Isn't
Every day, hundreds of millions of people ask AI platforms for recommendations. "Best CRM for small business." "Top running shoes for flat feet." "Most reliable accounting software." When the AI answers, it names specific brands. If yours isn't one of them, you're losing deals to competitors who are visible.
The challenge is that AI visibility is opaque. Unlike Google, where you can check your ranking with a simple search, AI platforms are non-deterministic — the same query can produce different answers each time. Monitoring AI visibility requires specialized tools that run queries systematically, track mention patterns over time, and analyze the signals that drive AI recommendations.
That's where AI visibility tools come in. This guide compares the 8 most significant tools in the category — from free spot-checkers to enterprise analytics platforms — so you can pick the right one for your brand, team, and budget.
For background on how AI platforms decide which brands to recommend, start with our complete AI SEO guide. For a step-by-step audit framework, see our AI brand visibility audit.
The 6 Dimensions of AI Visibility
AI visibility is more complex than Google ranking. There are 6 dimensions that matter, and tools differ significantly in how many they cover:
When an AI names your brand in a response to a category or purchase-intent query. The most basic and important signal.
Where your brand appears in the response. First mention captures most attention. Being listed 5th in a list of 7 captures almost none.
How the AI describes your brand. "Highly rated" vs "often criticized for pricing" — both are mentions, but the impact is opposite.
Which domains and content the AI references when discussing your brand. This reveals where AI forms its opinion of you.
Which competitors appear alongside you, how often, and in what framing. Share of voice within AI answers.
Whether your brand appears consistently across ChatGPT, Claude, Perplexity, and Gemini — or is visible on some and invisible on others.
8 AI Visibility Tools: Full Reviews
Airo was built from scratch as a dedicated AI visibility platform. Unlike tools that retrofit AI monitoring onto existing SEO or social listening platforms, Airo's entire architecture is designed around the unique requirements of tracking brand presence across AI-generated responses. It covers all 4 major platforms (ChatGPT, Claude, Perplexity, and Gemini), runs automated daily audits, and generates AI-powered action recommendations specific to your brand's data.
Key differentiator
The only tool that combines full platform coverage, citation gap analysis, sentiment tracking, AND AI-generated action recommendations in one platform. Also the only tool with a genuinely useful free plan.
Mention Tracking
Tracks mention rate across all target queries with historical trending. Shows per-platform breakdown and overall visibility score.
Sentiment Analysis
Uses AI to classify sentiment as positive, neutral, or negative. Alerts when sentiment changes. Shows sentiment alongside competitive context.
Citation Analysis
Maps every domain cited when AI discusses your brand or category. Identifies citation gaps — domains that cite competitors but not you.
Competitor Features
Head-to-head competitor tracking on every query. Share of voice metrics. Competitor mention alerts.
Pros
- All 4 AI platforms tracked simultaneously
- AI-generated action recommendations (not just data)
- Citation gap analysis reveals exactly where competitors have coverage you don't
- Daily automated audits with trend tracking
- Free forever plan that's actually useful
- Built specifically for AI visibility (not a bolt-on)
Cons
- Newer platform with smaller community than legacy tools
- No traditional Google rank tracking (AI-focused only)
- Enterprise features still maturing
Our verdict
The best overall AI visibility tool for the majority of brands. Unmatched combination of platform coverage, analytical depth, actionability, and value. Start with the free plan — most brands never need to leave it.
Free Tool
Track Your Brand Across ChatGPT, Claude, Perplexity & Gemini
Airo is the only AI visibility tool that tracks all 4 platforms with a free plan. Get your baseline visibility score in 10 minutes.
Feature-by-Feature Comparison
| Feature | Airo | Otterly | Semrush | RankScale | Peec | Profound | Rankshift | AI Rank |
|---|---|---|---|---|---|---|---|---|
| Mention tracking | ||||||||
| Sentiment analysis | ||||||||
| Citation gap analysis | ||||||||
| Competitor benchmarking | ||||||||
| AI action recommendations | ||||||||
| Daily automated audits | ||||||||
| Historical trending | ||||||||
| Entity analysis | ||||||||
| Free plan | ||||||||
| API access |
What You'll Actually Pay
AI visibility tool pricing ranges from free to $500+/month. Here's the real cost breakdown with no hidden fees:
Airo
The most complete AI visibility platform
Starting from
Free
Otterly
Simple AI answer monitoring
Starting from
$29/mo
Semrush AI Toolkit
AI visibility as a Semrush add-on
Starting from
$189/mo*
RankScale
Agency-focused AI rank tracking
Starting from
$99/mo
Peec AI
Entity-focused AI visibility
Starting from
$59/mo
Profound
Enterprise AI perception analytics
Starting from
N/A
Rankshift
AI visibility gap closing
Starting from
$49/mo
AI Rank Checker
Free AI mention spot-checking
Starting from
Free
Which Platforms Does Each Tool Cover?
Platform coverage is critical. If a tool only tracks ChatGPT and Perplexity, you're blind to 50% of the AI landscape. Only two tools track all 4 major platforms.
| Tool | ChatGPT | Claude | Perplexity | Gemini | Total |
|---|---|---|---|---|---|
| Airo | 4/4 | ||||
| Profound | 4/4 | ||||
| Otterly | 3/4 | ||||
| RankScale | 3/4 | ||||
| Semrush AI | 2/4 | ||||
| Rankshift | 2/4 | ||||
| AI Rank Checker | 2/4 | ||||
| Peec AI | 0/4 |
Which Tool Is Right for You?
Answer one question to find your match:
What is your primary goal?
"Track my brand's AI visibility across all platforms"
Recommendation: Airo — Full 4-platform coverage, automated daily audits, and AI-generated action recommendations.
"Add AI tracking to my existing SEO workflow"
Recommendation: Semrush AI Toolkit — Best integration with traditional SEO tools. Keeps everything in one platform.
"Monitor a few specific queries simply"
Recommendation: Otterly — Simplest interface, fast setup, affordable. Good for basic monitoring.
"Manage AI visibility for multiple clients"
Recommendation: RankScale — Built for agencies with white-label reporting and multi-brand management.
"Understand HOW AI perceives my brand deeply"
Recommendation: Profound — Research-grade analysis of entity relationships and AI perception. Enterprise budget required.
"Close specific competitive gaps"
Recommendation: Rankshift + Airo — Rankshift for gap analysis, Airo for ongoing monitoring and action recommendations.
Our Testing Methodology
We tested all 8 tools over 4 weeks using 50 standardized queries across 5 industries. Each tool was scored on platform coverage (25%), data depth (25%), actionability (20%), ease of use (15%), and value (15%). We manually verified 20% of results weekly. Full disclosure: Airo is our product, but we've been objective in every assessment.
For more on AI visibility metrics and what to track, see our dedicated AI rank tracker comparison.
Start Tracking Your AI Visibility Today
The worst outcome is doing nothing. While you deliberate, competitors are building AI visibility that compounds over time. The fastest path to clarity is data — and you can get your baseline for free.
3-step quickstart:
Sign up for Airo's free plan. Get your baseline AI visibility score across all 4 platforms in 10 minutes.
Add your top 3 competitors. See how your AI visibility compares to theirs on the queries that matter.
Review your AI action plan. Airo generates prioritized recommendations based on your specific data.
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Know Where Your Brand Stands in AI
Airo tracks your brand across ChatGPT, Claude, Perplexity, and Gemini with automated daily audits, competitor benchmarking, and AI-powered action recommendations.
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